SAi Appoints Bobby Fosson as Channel Sales Manager for North America featured image
Jun 11, 2018

SAi Appoints Bobby Fosson as Channel Sales Manager for North America

Twenty-year industry all-rounder strengthens channel sales operations<

Salt Lake City, Utah, USA – SA International (SAi), the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, has announced the appointment of Bobby Fosson as Channel Sales Manager for North America. The position will see Fosson, who boasts over twenty-years’ sign industry experience, drive and develop relations with SAi’s extensive dealer and OEM channel partners, focusing on the provision of commercial support and training to sales and technical staff.

Bobby Fosson has been appointed Channel Sales Manager for North America, SAi

Fosson’s breadth and depth of expertise is reflected in the various roles he has undertaken prior to his appointment at SAi. As well as spanning over ten years working in sales/support with sign industry dealers, this also includes two separate spells within business management – the first of which came directly upon graduation from high school when he created his own sign company. More recently, Fosson was owner and director of CS Sign Supply near Atlanta, GA.

Commenting on his new position, Fosson says, “My objective is to serve as a dedicated and knowledgeable resource to SAi’s dealer and OEM channel, and ensure I build strong partnerships with this community in order to fulfil their everyday needs.

“Having worked with and supported SAi’s industry-leading Flexi software as an end-user, sales person, technician and business owner, the opportunity to work directly for the company was an easy decision to make,” he adds. “One thing I’ve learned in my two decades in this industry is that relationships are vital, so SAi’s ‘customer-first’ culture made me feel right at home.”

Mark Blundell, CEO, SAi, concludes, “With his immense market and technical knowledge, as well as a thorough understanding of the specific needs of our partners and end-users, we naturally expect Bobby to add value immediately, and we are delighted to welcome him to the SAi family.”


Notes to editors: To download this press release and the accompanying images, please click here

About SA International (SAi)

Headquartered in Salt Lake City, Utah, USA, SA International (SAi) is recognized as a global leader in providing software solutions from design to production for the signmaking, digital printing and CNC machining industries. SAi Flexi ranks as the world’s number one software for signmaking and is found on more wide-format printers than any other RIP. In addition, the company is one of the leaders in the CNC machining market with its EnRoute CAD/CAM software.

SAi has a loyal and well-distributed network of resellers around the world with over 200,000 customers in more than 150 countries and enjoys strong OEM relationships with industry leaders. As well the USA, SAi has offices in Brussels, Belgium; São Paulo, Brazil; Pune, India; Shanghai and Hong Kong, China and Tokyo, Japan.

For further information, please visit: or contact:

Jonathan Wake / Mansha Haurdhan


T: +44 1737 215 200