As a new sign maker, knowing how to price your signs and banners is crucial. Few other decisions have a bigger impact on the success or failure of your business. It doesn’t matter how amazing your signs are or how good your equipment is. If you don’t price your products correctly, your business will likely fail. This is where our banner and sign pricing guide can come in handy.
While there are several factors that you must take into consideration when pricing signs and banners, including industry standards, materials costs, labor, etc., this primer will give you some basic guidelines.
Banner & Sign Pricing Guide
Sign Pricing Guide
Because there are so many different types of signs, the industry standard for pricing varies greatly. Magnetic signs may cost as little at $40 or as much as $199. Corrugated yard signs may only cost $10, while an aluminum sign costs $100 or more.
When pricing your signs, consider the materials. The cost of the material is based on the area of the substrate or sign measured in square feet. This formula accounts for the amount of vinyl wasted and the amount of transfer tape needed, while determining material costs based solely on the size of the letters or graphics doesn’t.
You also need to factor in the cost of labor. Sign makers charge $60 to $70 per hour, on average. If you’re a sole proprietorship, you’ll likely charge less than if you have employees you need to pay.
Banner Pricing Guide
Banners will likely account for the majority of your sales, so pricing them right is crucial. The average digitally printed banner costs $8 per square foot. Of course, this amount may vary if it has a simple, one-color design versus a more complex design.
If your customer doesn’t provide you with a design and layout, you’ll also need to charge your labor fee for the design process.
Designing Signs and Banners with SAi Flexi Sign Making Software
When it comes to designing signs and banners that sell, using powerful software helps. Top-of-the-line sign making programs, like SAi Flexi, include features designed to help users manage costs and customers. It also allows you to save important job information, like the number of colors used and total editing time, that will help you determine how much to charge for the final project.
Whether you’re new to the sign making industry or you have a bit of experience, knowing how to price your products and services will help to ensure the success of your business. We hope this banner and sign pricing guide helps to do that!To find out more about how Flexi sign making software can help your business, contact us today!